The Original. The Game Changer. When the concept of Beforeyouspeak was born, ONE – OG was the product created first. How can BYS help you get more out of each day? The purpose of taking ONE is to not only give you strong clean energy, that all coffee lovers are after, but to also help improve your performance with each cup. No matter who you are, or what you do, everyone wants to perform better, to live life, better.